AEW Unrivaled Is Dead — The Figures That Will Double
Published May 27, 2026
The AEW Unrivaled line is finite — 201 figures across 18 waves plus exclusives, done forever. Late-series figures (Waves 15-18) had the lowest production runs and will follow the same scarcity pattern as Jakks Classic Superstars Series 20+. The characters who exist ONLY in Unrivaled — Orange Cassidy, MJF, Darby Allin, Kenny Omega, the Young Bucks — have no future figure line guaranteed. Buy Waves 16-18 and Supreme Collection pieces now while retail holdouts still exist.
201 figures. 18 numbered waves. A handful of exclusives. That\u2019s it. That\u2019s all there will ever be of AEW Unrivaled. Jazwares cut its AEW division in May 2026, and no successor manufacturer has been announced. The line is finite \u2014 and if you\u2019ve collected action figures for more than a decade, you know exactly what that means for the secondary market.
This isn\u2019t speculation. It\u2019s a pattern that\u2019s repeated across every dead wrestling figure line for 30 years. Here\u2019s what history says \u2014 and what I\u2019d buy today.
The Jakks Classic Superstars Pattern
Jakks Pacific\u2019s Classic Superstars line ran from 2004 to 2010. Series 1 through about Series 15 were widely available at Walmart and Target. Retail allocation peaked around Series 8-10. Then shelf space started shrinking. By Series 20+, cases were shipping in fractions of what earlier waves got. Stores were already pivoting to Mattel\u2019s new WWE license.
Today, Series 20+ figures sell for 3\u20135x what comparable Series 1-5 figures go for. Not because the sculpts are better \u2014 but because fewer exist. The collectors who started with Series 1 dropped off by Series 18. The completionists who want them now are competing for dramatically smaller pools.
Same pattern with Hasbro WWF Series 10-11 (1994 \u2014 line was dying, Jakks had already won the license). Same with late ToyBiz WCW waves (company was going bankrupt, production was minimal). Every dead line\u2019s final waves become the hardest to find. Every time.
AEW\u2019s Late Waves: 15\u201318
Target and Walmart cut AEW shelf space throughout 2025. By the time Waves 16-18 shipped, retail allocation was a fraction of what Waves 1-8 received. Jazwares knew the contract was ending \u2014 there was no incentive to overproduce inventory they\u2019d be stuck with.
Wave 18 is the one to watch. Kazuchika Okada, Jack Perry, Mariah May, Mark Briscoe, Penta El Zero M, Jeff Jarrett, Samoa Joe. These shipped during the wind-down. They\u2019re the equivalent of Classic Superstars Series 25 \u2014 last wave, lowest run, first to dry up.
Waves 17\u201318 \u2014 the last figures Jazwares produced
Characters That Only Exist Here
I ran the numbers across our entire database of 23,000+ figures. 118 characters in the entire KB have zero figures outside AEW Unrivaled. Not one. If you want an Orange Cassidy action figure, this is it. There is no alternative. No Marvel Legends crossover. No Mattel version coming. Just Unrivaled.
MJF \u2014 three mainline figures plus exclusives, all Unrivaled. Darby Allin, same. Swerve Strickland, the current AEW World Champion \u2014 two figures, both Unrivaled. Konosuke Takeshita and Daniel Garcia have exactly one figure each. Willow Nightingale, one. These are current featured AEW stars whose fanbases are growing. The figures exist in fixed supply while demand has not yet peaked.
AEW originals \u2014 no other figure line covers these characters
The Robe Effect \u2014 Supreme Collection & Accessories
Ask any wrestling figure collector what makes a Ric Flair figure worth $300 versus $40. It\u2019s the robe. The figure itself is a $40 torso. The robe IS the character. Without it, you own a generic blond guy in trunks.
AEW\u2019s version of this is the Supreme Collection. Premium figures with full entrance gear: Kenny Omega\u2019s wings, Cody Rhodes\u2019 weight belt and pyro jacket, CM Punk\u2019s pipe bomb attire, Malakai Black\u2019s complete entrance look. These are the pieces that define how fans remember these characters at this specific moment in time.
Supreme Collection had limited production runs, premium price points ($50-60 retail vs. $25 mainline), and the kind of accessories that get lost, broken, or separated. Complete examples will command serious premiums within 2-3 years. The accessories are the value.
Gone to WWE \u2014 The Only AEW Versions
CM Punk in AEW gear will never exist again from any manufacturer. Mattel will make CM Punk in WWE gear (they already have). But the AEW-specific versions \u2014 the Collect Forever exclusive, the Supreme Collection, the Walmart exclusive \u2014 those are one-time artifacts of a specific 18-month run.
Same applies to Jade Cargill (now in WWE, her only figures are Unrivaled + Shop AEW exclusive), Saraya (one figure, Wave 15), and Adam Copeland (one figure, Wave 17 \u2014 his last run before retirement). These aren\u2019t just collectibles. They\u2019re timestamps.
What I\u2019d Buy Today (Three Tiers)
Tier 1 \u2014 Buy now, ask questions later:
- Anything from Wave 18 (lowest production, last wave)
- Supreme Collection complete with all accessories
- Shop AEW Exclusives (14 total, web-only, already limited)
- SDCC Exclusive Sting (convention exclusive, tiny run)
- Collect Forever CM Punk (exclusive channel, finite)
Tier 2 \u2014 Watch closely:
- Waves 15-17 (reduced retail allocation, current stars)
- Characters with only one figure: Takeshita, Garcia, Willow, Mariah May
- Walmart and Target retailer exclusives (store-specific, not reordered)
- Amazon tag team packs (Hook/Danhausen, Moxley/Danielson)
Tier 3 \u2014 Already getting expensive:
- Wave 1-3 mint on card (original production, 2019-2020)
- Collect Forever exclusives (all five numbered entries)
- Wave 1 Kenny Omega, Cody Rhodes MOC
Wave 1 \u2014 already the most expensive, and still climbing
What I Would NOT Buy
Mid-run commons of characters who have extensive figure histories elsewhere. Jon Moxley has 15+ WWE figures across Mattel Elite, Legends, and Ultimate Edition. Chris Jericho has appeared in Jakks, Mattel, and now Unrivaled \u2014 dozens of options exist. A loose Wave 5 Jericho isn\u2019t scarce when someone can buy 30 other Jericho figures instead.
The AEW version only commands a premium when the character doesn\u2019t exist anywhere else, or when the specific gear/look is unique to AEW. A generic ring-gear Moxley from Wave 5? Not special. The Jon Moxley/Bryan Danielson Amazon tag team pack? That\u2019s unique \u2014 Danielson in AEW gear with Mox, a pairing that won\u2019t exist from Mattel.
Be selective. The line having 201 figures doesn\u2019t mean all 201 will appreciate. Maybe 40-50 of them have genuine scarcity and uniqueness working in their favor. Focus there.
Track all 201 figures and their current secondary market prices on our AEW Unrivaled line page.
FREQUENTLY ASKED QUESTIONS
Will someone else make AEW figures?
No manufacturer has been announced. McFarlane is the most likely candidate based on their existing wrestling license (WWE) and AEW’s relationship with Tony Khan, but nothing is confirmed. Until then, Unrivaled is the only game in town.
Are AEW Unrivaled figures a good investment?
Selectively yes. Late-series figures and AEW-exclusive characters (Orange Cassidy, MJF, Darby Allin) have genuine scarcity potential because no replacement line exists. But commons of characters with extensive WWE figure histories (Jericho, Moxley) are unlikely to appreciate significantly.
Which AEW Unrivaled wave is most valuable?
Wave 1 is already the most expensive due to age and low initial production, but Waves 17-18 are the sleepers — they shipped during the Jazwares wind-down with reduced retail allocation and represent the newest (and therefore least-hoarded) supply.
MORE GUIDES
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