Price Guides
EVERY FIGURE. EVERY LINE. REAL PRICES.
301 price guides across 16 genres, built on real eBay sold data for 23,000+ figures. Pick a genre to drill into its lines and waves.
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How to price, authenticate, and collect smarter — written by collectors, backed by real sold data.
Guide · 6 min
The Most Valuable Star Wars Black Series Figures
Most of the line is $15 to $30. A short list of exclusives, two-packs, and big-ticket items is where the real money sits, and the sold data shows exactly where.
Guide · 5 min
The Most Valuable AEW Figures
Jazwares' AEW line is barely five years old, so the value is not vintage — it is exclusives, tag packs, and the Lucha Bros. The sold data shows where.
Guide · 5 min
The Most Valuable G.I. Joe Classified Figures
The twist with Classified: the most valuable items are not figures, they are the vehicles. But a handful of single figures carry real money too.
Guide · 6 min
Hulk Hogan Figures: What the Biggest Name in Wrestling Actually Sells For
The most famous name in wrestling, and most of his figures cost less than lunch. Then there is the vintage LJN. The sold data tells both stories.
Guide · 5 min
Undertaker Figures: From $7 Shelf-Fillers to a $200 Hasbro Grail
More than a hundred Undertaker figures, priced from seven dollars to two-fifty. The vintage Hasbro is the one that matters.
Guide · 5 min
Stone Cold Steve Austin Figures: The Biggest Draw, the Smallest Premiums
He sold more merchandise than anyone in wrestling history. None of his figures crack fifty dollars. That is not a contradiction, it is the whole point.
Guide · 6 min
Darth Vader Figures: Why They Run From $4 to $850
The most-figured villain in the hobby spans an enormous price range. Scale and maker explain almost all of it.
Guide · 5 min
Boba Fett Figures: The Bounty Hunter Premium, Priced Out
No character outside the core heroes and Vader gets figured like Fett, or priced like him. The sold data shows the bounty-hunter premium is real.
Guide · 5 min
Dungeons & Dragons Action Figures: From LJN’s Warduke to Super7 Ultimates
Forty years of D&D plastic, three very different markets, one guide.
Guide · 6 min
Most Valuable DC Action Figures: Kenner Super Powers Still Runs the Table
Forty years of DC toys, and the top of the market is still 1986.
Guide · 5 min
Most Valuable Vintage MOTU Figures: The Late-Line Beasts Nobody Bought
He-Man is everywhere. The 1987 creatures his line died with are not.
Guide · 5 min
Most Valuable NECA Figures: Horror Grails and the TMNT Machine
NECA reissues its hits relentlessly. The money is in what it can’t or won’t rerun.
Guide · 6 min
Sealed vs. Loose: What the Split Actually Does to Figure Prices
The premium is real, it is wildly uneven, and it follows rules. Here they are with numbers.
Guide · 6 min
MOTU Origins vs. Masterverse: Which Modern He-Man Line to Collect
One line resurrects 1982. The other modernizes it. The aftermarket treats them very differently.
Guide · 6 min
G.I. Joe Classified Price Guide: HasLab Vehicles and the Exclusive Tax
Five years in, the Classified aftermarket has sorted itself into clear tiers. Here they are.
Guide · 6 min
Most Valuable Vintage Kenner Star Wars Figures: The Documented Grails
The grails are real and documented. Our own comp numbers for this era are not ready, and we say so.
Guide · 6 min
Vintage Kenner Star Wars Vehicles: A Collector Guide to the Big Boxes
The boxes were the point. Forty years later, the boxes are also the money.
Guide · 5 min
DC Universe Classics: The Collector Guide to a Line the Data Can’t Price Yet
The Four Horsemen built the definitive DC shelf. Pricing it honestly turns out to be the hard part.
Guide · 6 min
Most Valuable Mythic Legions Figures: Where the Kickstarter Money Went
A closed-run crowdfunded line does not get restocked. The sold data shows exactly what that does to prices.
Guide · 6 min
WWE Basic Price Guide: A $15 Line, With Real Exceptions
991 releases, 167 series, a $15.00 median — and a $40-plus tier that belongs to fifteen women, five one-off men, and Brock Lesnar, no one else.
Guide · 6 min
Star Wars Clone Wars Figures Price Guide: The Card Never Set the Price
Five packaging eras, six years, and the figures barely move between them. Exclusivity and which release it is set the price far more than the card color does.
Guide · 6 min
Classic Superstars Price Guide: The Headliners Are the Cheap Seats
Twenty-eight series, 2004 to 2009, and the sold screen ranks the roster upside down. The main-eventers are the cheap figures; the names nobody pushed carry the real money, and Barbarian turns up on both sides of that split.
Guide · 5 min
Ruthless Aggression Price Guide: The $17.99 Median and Its Exceptions
Forty-four series and the entire 2000s WWE roster, priced from 255 figures with real eBay sold comps, and a market that has settled almost all of it at the same number.
Guide · 6 min
Hot Toys Marvel Price Guide: Real Sold Prices
Big, armored bodies mostly clear retail. Standard MCU heroes with repeat suits do not. The data says buy the Thing, not the Avenger.
Guide · 6 min
Star Wars Black Series Price Guide: What Actually Costs Money and Why
Most of this line is worth less than you paid. The exceptions follow rules you can learn.
Guide · 7 min
How to Run Your First Whatnot Action Figure Show Without Dying on Air
The sellers who look effortless on stream did the work before going live. All of it.
Guide · 6 min
Hasbro WWF vs. Mattel WWE: Two Eras, Two Completely Different Markets
One line stopped production 32 years ago. The other ships new waves monthly. The sold data behaves accordingly.
Guide · 6 min
Most Valuable Star Wars Action Figures: What the Con Exclusives Actually Sell For
One-time convention exclusives, never reissued. The sold data explains exactly why that matters to the price.
Guide · 5 min
How to Spot a Fake Action Figure Before You Pay For It
Bootlegs do not fool a trained eye. They fool a rushed one.
Guide · 5 min
How to Prep for a Whatnot Action Figure Show: The Pre-Stream Checklist
The countdown clock does not wait for you to find your price sheet. Do the work before you hit Go Live.
Guide · 6 min
Marvel Legends BAF Guide: What the Build-A-Figures Actually Sell For
Same wave structure, same one-part-per-box mechanic. The sold data says the payoff is nowhere close to equal.
Guide · 6 min
Ultimate Warrior Figures: A Megastar With a Bargain-Bin Price
One of the biggest stars of his era. Some of the most affordable figures in the hobby. The sold data explains why.
Guide · 5 min
Tully Blanchard Figures: When a Horseman Out-Prices the Headliners
He never main-evented WrestleMania. His figures still out-price plenty of wrestlers who did. Scarcity is why.
Guide · 7 min
How to Price a Wrestling Figure (Without Getting Worked)
The asking price is a wish. The sold price is the truth. Here is how to tell them apart.
Guide · 8 min
Spotting Fakes, Bootlegs, and Repro Cards Before You Buy
The closer a figure gets to grail money, the more reason someone has to fake it. Here is what to check.
Guide · 7 min
WWE Elite vs. Ultimate Edition: Which One Should You Collect?
Same brand, two very different figures, two very different prices. Here is how to choose.
Guide · 8 min
Why Vintage Wrestling Figures Keep Climbing: LJN, Hasbro, and Jakks
The kids who owned these in 1990 are in their peak earning years now. That is not a coincidence — it is the whole story.
Guide · 7 min
Completing a Wave: The Completionist's Guide (and the BAF Trap)
The last figure in the wave is the one that costs you. Here is how to finish the set without getting taken.
Guide · 7 min
Star Wars Black Series: A Collector's Starting Point
The deepest 6-inch line in the galaxy, and the easiest place for a new collector to overpay. Start here instead.
Guide · 7 min
Marvel Legends: Where to Begin
Twenty-plus years deep, hundreds of figures, and one mechanic designed to make you buy more than you meant to. Start smart.
Guide · 8 min
Keep It or Sell It? A Collector's Decision Framework
Every figure on your shelf is a tiny decision you keep re-making. Here is how to actually make it.
Guide · 7 min
How to Read an eBay Sold Listing Like a Pro
Anyone can see what a figure sold for. Knowing which sales to believe is the actual skill.
Guide · 8 min
The Beginner Mistakes That Cost New Collectors the Most
Nobody warns you about the expensive beginner mistakes until after you have already made them. Consider this the warning.
Guide · 8 min
How to Store and Display Figures Without Killing Their Value
The damage that costs you the most is the kind you never see happening.
Guide · 7 min
What "Rare" Actually Means in Action Figure Collecting
Everything is "rare" in a listing title. Almost nothing is. Here is how to tell the difference.
Guide · 8 min
AEW Figures: Jazwares and the Wrestling Alternative to WWE
For the first time in years, WWE has a real rival on the peg. Here is what the AEW line is actually worth collecting.
Guide · 8 min
How to Price a Figure With Almost No Sold Comps
One sale is an anecdote. Zero sales is a coin flip. Here is how to price the figures the market barely tracks.
Guide · 8 min
Chase Variants Explained: Odds, Value, and How to Spot Them
The rare one in the case. Real scarcity, real premiums — and a real target for fakes. Here is how to know what you are holding.
Guide · 8 min
When to Buy a Figure and When to Wait
The figure will still be there next month. Usually cheaper. Here is how to know when patience pays and when it costs you.
Guide · 8 min
How to Spot a Reissue Before You Overpay
The figure you thought was scarce just got reprinted. Here is how to know before the market figures it out.
Guide · 7 min
Accessories and Why They Make or Break a Figure's Price
The figure is not the whole sale. The belt, the blade, and the alternate head are half the value — sometimes more.
Guide · 8 min
How to Build a Collection on a Budget
You do not need unlimited money. You need a lane, a floor, and the patience to ignore the noise.
Guide · 7 min
Grading and Condition: What Collectors Actually Care About
A 9.0 is a baseball card standard. Figures have their own condition language — and it maps directly to money.
Guide · 8 min
Transformers Collecting: Masterpiece vs Studio Series vs Generations
One franchise, three completely different hobbies. Which line you collect is the first decision — and it drives everything else.
Guide · 8 min
WWE Elite Series Numbers That Are Worth the Most
Series 1 came out in 2010. Some of those figures still sell for more than the day they shipped. Here is why.
Guide · 8 min
G.I. Joe Classified vs A Real American Hero: Which to Collect
Same Snake Eyes, thirty-eight years apart, and two markets that barely speak to each other. Here is how each one actually works.
Guide · 8 min
Masters of the Universe: Origins, Masterverse, and Vintage MOTU
He-Man has three doors back into your collection. They lead to very different rooms.
Guide · 8 min
Jakks Ruthless Aggression vs Deluxe Aggression: A Value Guide
The kids who bought these at Walmart in 2005 have salaries now. The market noticed.
Guide · 9 min
The Most Valuable Vintage Wrestling Figures Right Now
Not everything old is valuable. Here are the specific figures that actually command real money — and why.
Guide · 7 min
NECA Ultimates: A Horror and Film Collector's Starting Point
NECA doesn't do mass retail the way everyone else does. That's exactly why the secondhand market looks the way it does.
Guide · 6 min
McFarlane DC Multiverse: The Budget Superhero Line Explained
Seven inches, 22 points of articulation, and a price point that made superhero collecting accessible. The catch is knowing which ones actually matter.
Guide · 7 min
TMNT Figures: Playmates Vintage, NECA, and Super7 Explained
The Turtles have been in plastic since 1988. What that means for your collection depends entirely on which generation you're shopping.
Guide · 5 min
Hope Summers Marvel Legends: The Mutant Messiah Figure You Probably Overpaid For
First mutant born after Decimation. Came with Terrax's head. Still running ~$27 on the secondary market thirteen years later.
Guide · 7 min
Star Wars Vintage Collection vs Black Series: Which One Is Yours
Hasbro makes two lines. You don't have to collect both — and most serious collectors don't.
Guide · 7 min
Power Rangers Lightning Collection: Finally Treating Rangers Like Collector Figures
For 25 years, Power Rangers had no collector line. Then Hasbro showed up.
Guide · 8 min
Hasbro WWF Figures: The Complete Era Value Breakdown
Four inches of bright plastic and a spring-loaded gimmick. Some of them are worth grocery money. A few are worth a car payment.
Guide · 10 min
Marvel Legends Price Guide 2026: What Every Wave Is Actually Worth
Twelve years of Hasbro Marvel Legends has produced thousands of figures. Most are worth retail or less. A handful are worth real money. Here is which is which.
Guide · 9 min
Most Valuable WWE Elite Figures: The Resale Prices That Will Surprise You
Mattel has been making Elite figures since 2010. Most are worth what you paid. A specific handful are worth a phone bill, a car payment, or more.
Guide · 7 min
How to Find What Your Action Figures Are Worth
Listed prices are fiction. Sold prices are facts. Here is how to find the facts.
Guide · 7 min
Spawn Figures: From McFarlane's 1994 Revolution to Today
In 1994, Todd McFarlane sold 2.2 million Spawn figures in under three months. The hobby was never the same.
Guide · 7 min
Mythic Legions: Why Four Horsemen Figures Hold Value
Every wave closes. Every figure that sells out becomes a secondary-market piece. That's not an accident — it's the whole model.
Guide · 7 min
LJN WWF Figures: The Rubber Giants and What Clean Ones Cost
Every LJN figure was played with hard. The clean ones are genuinely scarce now, and the market knows it.
Guide · 8 min
McFarlane Sports Picks: The Variant Game Behind Every Figure
The base figure is the floor. The white jersey, the gold uniform, the chase variant you didn't know existed — that's where the real money is.
Guide · 12 min
Marvel Legends Price Guide: 938 Characters, 125 Waves, and What They Actually Cost
1,622 releases. 938 characters. One Terrax leg that nobody wanted. Here is what the line actually costs right now.
Guide · 9 min
Jakks Pacific WWE: A Collector's Guide to the Classic Superstars & Ruthless Aggression Years
Jakks ran WWE figures from 1996 to 2009 — the Classic Superstars legends and the Ruthless Aggression action era. A collector's field guide to both.
Guide · 8 min
Wrestling Figures Price Guide
Four decades, five makers, one ring — from the LJN Big Rubber Guys to Mattel Elite and AEW, with real sold comps for every era.
Guide · 10 min
WWE Elite: A Collector's Guide to the Squared Circle
Sixteen years of Mattel's Elite line — the tiers, the sub-lines, and the grails the squared-circle faithful actually chase.
Guide · 10 min
Star Wars Black Series Price Guide: 838 Figures, Every Phase, and What They Actually Cost
838 figures. 537 characters. Luke Skywalker has 21 of them. Here is what the Black Series actually costs in 2026.
Guide · 10 min
DC Multiverse Price Guide: 1,508 Figures, 457 Characters, and What They Actually Cost
1,508 figures. 457 characters. Batman has 235 of them. Here is what McFarlane Toys DC Multiverse actually costs.
Guide · 11 min
Masters of the Universe Price Guide: 1,497 Figures Across 40 Years of Eternia
1,497 figures. 526 characters. Ten lines, three of them shipping right now, and a fandom that has been braced for cancellation since 2004. Here is what MOTU actually costs.
Guide · 11 min
TMNT Price Guide: 1,182 Figures Across NECA, Playmates, and Super7
1,182 figures. 605 characters. The hottest license in the hobby, three manufacturers who barely share a scale, and a Target drop day that gave an entire fandom PTSD. Here is what TMNT actually costs.
Guide · 11 min
Transformers Price Guide: 1,592 Figures From G1 to Studio Series
1,592 figures. 975 characters. The most lore-encrusted fandom in the hobby, a $400 Optimus problem, and a plastic disease that turns vintage gold to dust. Here is what Transformers actually costs.
Guide · 11 min
G.I. Joe Price Guide: 1,178 Figures From ARAH to Classified
1,178 figures. 792 characters. A 40-year spine of o-ring nostalgia, a 6-inch revival, and a community that treats Larry Hama filecards as scripture. Here is what G.I. Joe actually costs.
Guide · 11 min
NECA Price Guide: 1,662 Figures Across Horror, Aliens, Predator, and More
1,662 figures. 968 characters. The licenses nobody else would touch, the sculpts nobody else could match, and the QC roulette every owner has paid for. Here is what NECA actually costs.
Guide · 9 min
Mythic Legions Price Guide: 342 Figures From the Four Horsemen
342 figures. 303 characters. A crowdfunded fantasy line built by the studio that sculpted everything you love, sold in closed runs that never restock. Here is what Mythic Legions actually costs.
Guide · 5 min
The Free Action Figure Price Checker (No Login Wall, No Guessing)
Free is not the hard part. Honest is. Here is what a real price checker actually shows you.
Guide · 5 min
How to Price-Check a Figure Before You Bid on Whatnot
The clock hits zero in ten seconds. That is not when you want to start doing math.
Guide · 6 min
Is AFA Grading Worth It? When to Pay, When to Skip It
A grading fee is a bet that the market pays more for a plastic slab than a sealed box. That bet only wins on specific figures.
Guide · 7 min
The Most Valuable Wrestling Action Figures — Across Every Era
Different eras, different companies, same rule: the figures that carry the most money are the ones that got made the least.
Guide · 6 min
The Most Valuable Action Force Figures — Palitoy's UK G.I. Joe
Same scale as G.I. Joe, same era of demand — but a smaller, UK-specific print run that makes scarcity a different equation entirely.
Guide · 7 min
The Most Valuable G1 Transformers — What Actually Carries the Money
The original 1984–1990 run is where Transformers collecting started — and where the widest gap between common and grail still lives.
Guide · 7 min
Batman: The Animated Series Figures: Kenner vs. DC Collectibles vs. McFarlane
Three manufacturers, thirty years, one art style nobody has matched since.