Collector Guide · 10 min read

DC Multiverse Price Guide: 1,508 Figures, 457 Characters, and What They Actually Cost

1,508 figures. 457 characters. Batman has 235 of them. Here is what McFarlane Toys DC Multiverse actually costs.

McFarlane Toys took over the DC license in 2020 and immediately started shipping waves at a pace that made the Mattel DC Universe Classics era look leisurely. The DC Multiverse line now covers 1,508 figures in the FigurePinner database across 457 unique characters. Batman accounts for 235 of those releases. Superman has 77. The Joker has 38. If you are trying to understand what any of it is worth, start with the tiering system -- because McFarlane built a deliberate scarcity structure into Multiverse from the beginning.

The line divides into two formal tiers: standard Multiverse and Gold Label. Gold Label is the scarcity tier -- limited production runs, retailer exclusives, and collector-targeted variants that McFarlane signals from the front of the package. Understanding this distinction is the single most important thing you can know about DC Multiverse secondary market pricing.

Standard Multiverse vs. Gold Label

Standard Multiverse figures ship in normal retail quantities to Target, Walmart, Amazon, and specialty shops. The secondary market on most standard Multiverse releases is thin -- good figures at retail pricing, not scarce enough to generate real premiums above $10-$15 over MSRP for most characters. The exceptions are one-per-case chase figures and characters with high demand but limited production (villain-heavy waves with a single villain getting short-packed against five Batman variants).

Gold Label is a different animal. The FigurePinner database shows 365 Gold Label releases -- nearly a quarter of all Multiverse figures. Gold Label figures are exclusive to specific retailers or sold in limited windows: McFarlane store exclusives, Target exclusives, Walmart exclusives, Amazon exclusives, GameStop exclusives, and convention exclusives. The production run is stated to be lower. Secondary market premiums on Gold Label typically open well above retail within weeks of a figure going out of stock; check the live comps below for the current spread.

FigurePinner tracks 365 Gold Label DC Multiverse figures separately from standard releases. Gold Label is where the secondary market action is -- most standard Multiverse is worth close to retail.

Batman has 235 Multiverse releases

Batman leads the DC Multiverse character count at 235 distinct releases -- more than three times Superman (77) and more than six times the Joker (38). This is not a knock on McFarlane; DC Comics has published roughly 35,000 Batman stories since 1939 and there are genuinely dozens of distinct looks worth making. But the secondary market consequence is significant: most Batman Multiverse figures sell at retail or below. The supply is constant and the variants are many.

The valuable Batman releases are specific: Gold Label variants in limited production, the Batman Animated Series sub-line (which draws its own fandom separate from the main Multiverse line), and specific suit variants from major storylines that have collector demand beyond casual buyers. The "yet another blue-and-grey Batman" does not hold value. The Detective Comics #27 anniversary figure in Gold Label packaging does.

Most valuable DC Multiverse figures right now

Gold Label exclusives with limited windows -- McFarlane store-exclusive Gold Labels that sold out and closed. The aftermarket on these runs above original retail; check the figure page for the current sold median. Specific DC Direct and McFarlane Collector Edition figures with sub-2000 stated print runs.
CnC (Collect-and-Connect) wave completions -- the Multiverse equivalent of a BAF. King Shark, Bane, and Steppenwolf CnC waves (27, 26, and 22 figures respectively in the database) generate the same BAF economics as Marvel Legends: wave members sell unevenly based on whether the buyer wants the figure or just the piece.

Beyond Multiverse: the other DC markets

These are separate collector markets that share the DC license but not the Multiverse buyer. They are listed apart so a Multiverse value read is never padded with a 1985 Kenner comp.

Batman Animated Series figures (Kenner-style and McFarlane-era) -- the Batman Animated Series has its own collector base that predates Multiverse entirely. The original Kenner Batman Animated (87 figures in the database) and the McFarlane Batman Animated Series rereleases both command premiums from collectors who grew up with the 1992 animated show.
DC Collectibles Batman Animated Series -- 69 figures in the database from the DC Collectibles (pre-McFarlane) run. These are an older collector item now; the Harley Quinn and Poison Ivy figures from this line have held the strongest secondary market values because the character designs are considered definitive.
Super Powers vintage (1984-1986) -- 142 figures in the database. The original Kenner Super Powers line is a vintage collectible market entirely separate from modern Multiverse. Sealed Super Powers figures in good card condition move between $40 and $200 depending on character and condition.

The Batman Animated Series as a separate market

The 1992 Batman: The Animated Series is one of the most beloved pieces of DC animation ever produced, and it has generated a collector market that runs across three different manufacturer eras. Kenner made the original figures (1992-1996, 87 figures in the database). DC Collectibles made a modern version (69 figures). McFarlane has made their own Animated Series releases as part of the broader Multiverse line.

Each era has different collector bases and different value drivers. Kenner originals are nostalgic artifacts from the early 1990s; the Mr. Freeze, Ra's al Ghul, and Talia figures from the Kenner run command real premiums ($35-$80 for good loose examples) because the line ended before completing the full villain roster. DC Collectibles versions are modern articulated figures with animated-accurate styling; the first-run figures hold value because the line was cancelled. McFarlane versions are widely available.

DC Universe Classics: the pre-McFarlane premium line

Before McFarlane, Mattel ran DC Universe Classics (2007-2016) with 172 figures tracked in the FigurePinner database. DCUC is the predecessor to Multiverse in collector esteem and secondary market behavior. The Collect-and-Connect system (DCUC used the same BAF model) produced complete figures that are now genuinely old collectibles. Certain DCUC figures -- Vigilante, B'wana Beast, Kamandi -- shipped in limited quantities to stores that nobody visited and now command $60-$120 loose because they are genuinely hard to find.

The DCUC vs. Multiverse comparison is a genuine collector debate. DCUC has deeper character selection in the obscure tier and a more consistent scale across releases. Multiverse has better paint applications, better face sculpts, and active retail availability. If you are building a comprehensive DC collection, you need both.

Checking rarity before buying

The Gold Label designation on the package is the most reliable rarity signal in the Multiverse line, but it is not the only one. Check the UPC and look for the retailer-exclusive sticker -- a figure that says "McFarlane Toys Direct" or "Target Exclusive" in small text on the packaging has a different secondary market ceiling than a standard retail release. Loose secondary market Multiverse figures frequently do not list their Gold Label status; always cross-reference against the FigurePinner database before paying above-retail prices.

Check any DC Multiverse figure price

FigurePinner tracks all 1,508 DC Multiverse figures plus DC Universe Classics, Batman Animated Series, Super Powers, and the full DC catalog with eBay sold comp data. The Gold Label tier, the CnC wave figures, the animated-series sub-markets -- all covered with real sold prices.