TMNT Price Guide: 1,182 Figures Across NECA, Playmates, and Super7

There is a phrase collectors use when a TMNT figure sells out in nine seconds and resells for triple before it ships: the turtle tax. TMNT is the hottest license in the action-figure hobby right now, and the consequence is that almost everything sells out and almost nothing sits. The FigurePinner database tracks 1,182 Turtles figures across 605 characters and three manufacturers who each serve a different slice of the fandom and barely agree on what scale a turtle should be. If you want to price any of them, the first question is never "which character" -- it is "which line, and which continuity."

The four turtles cluster tightly in the database: Raphael (33), Donatello (32), and Leonardo and Michelangelo (30 each). Shredder has 21, Casey Jones 20, Splinter 15. The deep cuts go a long way -- Usagi Yojimbo has 11 releases, The Last Ronin has 9. But character count is not the value story here. Manufacturer and continuity are.

Three manufacturers, three completely different markets

NECA dominates the database with 449 figures in its main TMNT line (650 across all NECA sub-lines), Playmates has 339, and Super7 has 144 in its Ultimates line. These are not competing versions of the same product -- they are three separate collector markets. NECA serves the continuity factions (1987 cartoon, 1990 movies, Mirage comics, the cartoon-accurate cel-shaded look). Super7 serves vintage-toy nostalgia with the high-end Ultimates treatment. Playmates is the budget legacy holder that everyone scolds and everyone still buys.

Calling a Super7 Ultimates figure "a NECA" is a poser tell. So is thinking Playmates is the collector line. The three lines do not share a scale -- NECA, Super7, and Playmates turtles do not stand comfortably on the same shelf, and that scale incompatibility is a genuine ongoing fandom complaint.

NECA: the line that created Haulathon PTSD

NECA is the collector-tier TMNT line, and its signature is toon-accurate -- the cel-shaded deco that recreates the 1987 cartoon look. The database holds 449 figures in the core NECA line plus a 67-figure Ultimate sub-line. NECA serves each continuity faction separately: the toon line, the 1990 movie line, the Mirage black-and-white comic deco. Which one you want determines which figures even exist for you.

And then there is Haulathon. NECA distributes large Target-exclusive multipacks on specific drop days, and "Haulathon" has become shorthand for a particular kind of suffering: the app crashes, carts empty at checkout, bots clear stock before humans load the page, and the figures are then nearly impossible to find in actual stores. The secondary-market consequence is direct -- Haulathon-exclusive sets command real premiums because the in-store availability the price assumes never materialized. When you see a NECA TMNT set priced well above its stated retail, the reason is almost always that it was a Haulathon drop that nobody could actually buy at retail. NECA and Randy Falk discourse on social media is its own meta-topic in the fandom.

Super7 Ultimates: premium, brittle, and worth the wait (mostly)

Super7 makes the Ultimates line -- 144 figures in the database -- the high-end, vintage-nostalgia tier. These are built and priced as premium collectibles, with the accessory-heavy "Ultimates" treatment that gives the line its name. Two things define the Super7 ownership experience and both affect resale. First, the wait: Super7 Ultimates ship on a long pre-order timeline, long enough that "I forgot I ordered this" is a running joke. Second, the joints: Super7 figures have a reputation for brittle plastic and stuck joints, and condition risk on loose examples is real.

Value-wise, sold-out Ultimates waves hold and climb -- the pre-order model means production is keyed to demand and the secondary market on a closed wave is thin. But because of the brittleness, loose-figure condition matters more here than in most modern lines. A loose Super7 turtle with intact joints is worth meaningfully more than one with the common ankle or shoulder breakage.

Playmates: the line everyone scolds

Playmates has held the mass-market TMNT license since the original 1988 vintage line, and the database tracks 339 Playmates figures plus a 49-figure Mutant Mayhem sub-line tied to the 2023 movie. Playmates is the budget legacy holder, and the fandom's relationship with it is openly grumpy. The common complaint about modern Playmates reissues is blunt: "same figure, worse plastic, 2025 price." The reissues recycle old tooling at higher price points with cheaper materials, and collectors notice.

The value here splits hard between vintage and modern. Vintage Playmates (the 1988-1997 original run) is a real collectible market -- carded examples of the early waves and the harder-to-find later figures command vintage premiums, and condition-graded sealed pieces are a separate tier entirely. Modern Playmates retail figures are mostly worth retail or less, with the Mutant Mayhem line tracking the movie's commercial life. Do not pay collector prices for a modern Playmates basic figure; do take vintage Playmates seriously.

The roster jokes are also value signals

"Where's Casey" is a long-running fandom complaint -- core characters and obvious roster needs get skipped while lines go deep into one-off variants and obscure deep cuts. April O'Neil variant fatigue is a related gripe. These are not just jokes; they are value information. When a line re-decos the same four turtles for the fifth time while a wanted character stays unmade, the unmade character's existing releases hold value and the fifth turtle re-deco does not. The deep cuts that the toon line keeps producing -- the Usagi Yojimbo and Last Ronin figures, the obscure mutants -- often outperform the core re-releases precisely because they were made once.

Check any TMNT figure price

FigurePinner tracks all 1,182 Teenage Mutant Ninja Turtles figures across NECA, the Ultimate sub-line, Super7 Ultimates, vintage and modern Playmates, and the Mutant Mayhem releases -- with eBay sold comp data, so you can tell a Haulathon-premium set from a standard retail release and a vintage Playmates collectible from a modern reissue before you pay the turtle tax.

Further reading

• TMNT Collecting Guide: Where to Start -- the continuity-and-line breakdown for new Turtles collectors