Wrestling — Mattel WWE Basic
THEN NOW FOREVER SETH ROLLINS
Line
WWE Basic
Scale
6in
Maker
Mattel
Era
Modern Era
FigurePinner price · real eBay solds
Bid check$before shipping
NewNot enough sealed sales to call it
UsedNot enough loose sales to call it
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Recent eBay Sales
12 sales on record · Mar 2026 – May 2026
LooseInsufficient recent comps (1)
May 7Brand NewFormat unknown$195
Apr 27Pre-OwnedFormat unknown$26.99
Mar 15Brand NewFormat unknown$32.91
Mar 13Brand NewFormat unknown$25
Mar 12Pre-OwnedFormat unknown$20.97
Format unknown$25
Format unknown$26.99
Format unknown$32.91
Format unknown$18.99
Format unknown$17.60
Format unknown$20.97
Format unknown$195
Seth Rollins gets a Walmart-exclusive Then, Now, Forever figure in 2015 under Mattel's Basic line.
- 6-inch scale Then
- Now
- Forever release exclusive to Walmart; no accessories documented for this figure.
The Then, Now, Forever Seth Rollins (Basic · Ex) is a 6in action figure by Mattel in the Basic line. Based on 12 recent eBay sold listings, it currently sells for a median of $26.99.
About This Figure
Then Now Forever Seth Rollins from Mattel's WWE Basic line (Modern Era).
Mattel's entry-level WWE line — fewer accessories but the same face-sculpt quality, making it the gateway drug for new collectors who later chase Elites.
New to pricing? Learn how to read eBay sold listings, how to price a figure before you buy, and the most valuable vintage wrestling figures.
How to Identify This Exact Release
Sealed vs. Loose Market Value
SEALED / CARDED
—
No recent sold comps in this condition yet
LOOSE
—
1 sale on record — not enough to quote a median (needs 3)
LOW — under 3, no median
Based on raw eBay sold listings. We're building a cleaning step to automatically exclude lots, parts sales and wrong-variant listings before this shows a number — until then, treat thin buckets with extra caution.
