Cena headlined the debut 2005 wave that launched Jakks Pacific's Deluxe Aggression sub-brand.
Inaugural Deluxe Aggression piece from Jakks anchoring the gimmick-driven format that defined the line.
The John Cena (Deluxe Aggression Series 1) is a 6in action figure by Jakks Pacific in the Deluxe Aggression line, Series 1. Recent eBay sold prices: $99.99 sealed / carded (4 sold, thin data), $29.69 loose (3 sold, thin data).
John Cena from Jakks Pacific's Deluxe Aggression line (Attitude Era Closeout), released circa 2005–2010.
The most detailed Jakks line before the licence ended — soft goods, multiple accessories, and head sculpts that improved dramatically from series 1 to the final waves. Series 15+ are the sweet spot.
Mattel released Cena in 80+ distinct configurations across 15 years — the 2012 Defining Moments and 2023 tribute run anchor the grail tiers, with mid-run chase variants (2016-2019 exclusives) commanding 3-5x retail on secondary; completionist checklists routinely hit 60+ figures.
Based on raw eBay sold listings. We're building a cleaning step to automatically exclude lots, parts sales and wrong-variant listings before this shows a number — until then, treat thin buckets with extra caution.
