Slotted at #35 inside the World Champions sub-theme of Series 29, this Cena sticks to the Basic mold.
Generic-tier release lacking deluxe accessories
priced for impulse pickups at major retailers.
The #35 John Cena (Basic Series 29) is a 6in action figure by Mattel in the Basic line, Series 29. Recent eBay sold prices: $28 sealed / carded (3 sold, thin data), $15 loose (4 sold, thin data).
About This Figure
John Cena from Mattel's WWE Basic line (Modern Era).
Mattel's entry-level WWE line — fewer accessories but the same face-sculpt quality, making it the gateway drug for new collectors who later chase Elites.
Mattel released Cena in 80+ distinct configurations across 15 years — the 2012 Defining Moments and 2023 tribute run anchor the grail tiers, with mid-run chase variants (2016-2019 exclusives) commanding 3-5x retail on secondary; completionist checklists routinely hit 60+ figures.
Based on raw eBay sold listings. We're building a cleaning step to automatically exclude lots, parts sales and wrong-variant listings before this shows a number — until then, treat thin buckets with extra caution.
