JOHN CENA
Recent eBay Sales
John Cena is featured in Mattel's 2025 Ultimate Edition Fan Takeover release, cast in his WrestleMania XX rookie-era ring gear from his March 2004 Madison Square Garden main-roster debut.
- 6-inch scale figure with five championship title belts
- a cloth entrance shirt
- ball cap
- and four swappable heads for the tribute release.
The John Cena (Ultimate Edition · SDCC) is a 6in action figure by Mattel in the Ultimate Edition line. Recent eBay sold prices: $125 sealed / carded (5 sold, thin data), not enough recent loose comps to price (1 sold).
About This Figure
John Cena from Mattel's WWE Ultimate Edition line (Modern Era).
Mattel's premium top tier — fabric ring gear, extra head sculpts, and the most articulated WWE figure bodies ever produced. Secondary market premiums run 2–4× retail on first waves.
Mattel released Cena in 80+ distinct configurations across 15 years — the 2012 Defining Moments and 2023 tribute run anchor the grail tiers, with mid-run chase variants (2016-2019 exclusives) commanding 3-5x retail on secondary; completionist checklists routinely hit 60+ figures.
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