Bray Wyatt's Eater of Worlds persona anchors this 2026 Target-exclusive Mattel Ultimate Edition Legends release, depicting him with two swappable heads across three facial expressions.
6-inch scale figure includes his signature entrance lantern
three pairs of hands
and stands as a posthumous career-tribute release.
The Bray Wyatt (Ultimate Edition · Tgt) is a 6in action figure by Mattel in the Ultimate Edition line. Recent eBay sold prices: $42.99 sealed / carded (24 sold), not enough recent loose comps to price (2 sold). Values have declined 29% recently.
Bray Wyatt from Mattel's WWE Ultimate Edition line (Modern Era).
Mattel's premium top tier — fabric ring gear, extra head sculpts, and the most articulated WWE figure bodies ever produced. Secondary market premiums run 2–4× retail on first waves.
Wyatt's passing in August 2023 at age 36 transformed his figure catalog into tribute pieces; his dual character legacy as cult leader Bray Wyatt and the horror-masked Fiend means collectors pursue two visually distinct figure identities, and the Fiend mask-and-lantern design is one of the most visually striking character concepts in the Mattel WWE line's history.
2 sales on record — not enough to quote a median (needs 3)
LOW — under 3, no median
Based on raw eBay sold listings. We're building a cleaning step to automatically exclude lots, parts sales and wrong-variant listings before this shows a number — until then, treat thin buckets with extra caution.
