Wrestling — Mattel WWE Ultimate Edition

JOHN CENA

Name: John Cena (Ultimate Edition Series 31)
Brand: Mattel

Line

WWE Ultimate Edition

Wave

Scale

6in

Maker

Mattel

Era

Modern Era

FigurePinner price · real eBay solds

Loose / completeHIGH · 18 comps

$15

median, last 90 days

Sealed / cardedHIGH · 32 comps

$40

median, last 90 days · sealed sales only

JUN 22weekly medians · looseSEP 20

Includes 9 comps classified from the listing title.

Bid check$before shipping

New$40 · 32 sales

Used$14.95 · 18 sales

TRACK THIS FIGURE — FREE FIND IT ON EBAY ↗

eBay link is an affiliate link — costs you nothing, keeps the data free.

John Cena WWE Ultimate Edition action figure

Reliable Pricing· 50 comps across conditionsHow pricing works →

Latest sold comp: Sep 16, 2026

90-day trend: ▲ 10%

Recent eBay Sales

50 sales on record · Aug 2026 – Sep 2026

Sealed / Carded32 sold$40median

Loose18 sold$14.95median

Sep 16New$33.74

Sep 14New$36

Sep 8New$35

Sep 8New$32.79

Sep 3New$43.99

Aug 31New$36.99

Aug 29New$40.99

Aug 28New$34.99

Aug 27New$26

Aug 26New$36

Aug 24New$36

Aug 22New$40.49

Aug 18New$39.89

Aug 18New$35

Aug 16New$38

John Cena captures his March 1, 2025 Elimination Chamber look, TrueFX facial detailing and swappable heads intact, as a 6-inch Mattel WWE Ultimate Edition Series 31 figure.

TrueFX facial detailing
swappable head sculpts
interchangeable hands
and authentic cloth-and-sculpted entrance attire pieces from the match.

The John Cena (Ultimate Edition Series 31) is a 6in action figure by Mattel in the Ultimate Edition line, Series 31. Recent eBay sold prices: $40 sealed / carded (32 sold), $14.95 loose (18 sold). Values have been trending up 10% recently.

About This Figure

John Cena from Mattel's WWE Ultimate Edition line (Modern Era).

Mattel's premium top tier — fabric ring gear, extra head sculpts, and the most articulated WWE figure bodies ever produced. Secondary market premiums run 2–4× retail on first waves.

Mattel released Cena in 80+ distinct configurations across 15 years — the 2012 Defining Moments and 2023 tribute run anchor the grail tiers, with mid-run chase variants (2016-2019 exclusives) commanding 3-5x retail on secondary; completionist checklists routinely hit 60+ figures.

Retail: $49.99 → Market: $40 (↓20% below retail)📦 Sells ~4 sales/week on eBay

New to pricing? Learn how to read eBay sold listings, how to price a figure before you buy, and the most valuable vintage wrestling figures.